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Worldwide spend on public cloud services is set to balloon to $1.35 trillion by 2027, analysts say, but are we spending right? We asked more than 200 leaders across industries and technologists in North America, UK and the EU what their cloud focus was in 2023 to gain insights on what is shaping the cloud in 2024. Our respondents were clear: Fluctuations in the global economy can’t stop cloud innovation, but optimization is key in reaping maximum cloud value.  

63% of tech executives put optimizing cloud costs at the top of their to-do lists in 2023

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Amid the tussle between AWS and Azure for the top spot, more enterprises are adopting a hybrid cloud strategy or exploring a multi-cloud approach as part of their optimization goals. Speaking of goals, while they may vary across industries, cost optimization binds them together.  

Optimization goals vs industries 

  • Manufacturing, Retail, & Utilities - Performance Optimization 
  • Insurance And Manufacturing - Scalability, Elasticity, & Security Optimization 
  • Financial Services - Automation, Orchestration, & Security Optimization 
  • Energy And Utilities - Data Management, Scalability, & Elasticity 

Download the full report to understand where the cloud is heading in 2024 and how you can make the most of it. 

 

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