Social Impact Program


Tech for an Equitable Future

Applications are now closed.

Braze is excited to announce our new product grant program Tech for an Equitable Future—an expansion of the Tech for Black Founders program to include other underrepresented groups.

Tech for an Equitable Future aims to remove barriers for underrepresented founders by providing their companies 12 months of free access to the Braze platform and supporting services.

This initiative—launched in 2020 to address findings that only 1% of founders backed by venture capital in the US are Black—now provides a total of 24 Black-led startups free access to the Braze platform. The expanded program will continue this effort with the inclusion of other underrepresented founders, including women founders, who garner just 2% of the capital invested in VC-backed startups in the US.


With equity as one of the guiding social impact pillars at Braze, we are committed to the continued pursuit of equity and inclusion in the technology industries. Businesses accepted to the program can expect to accelerate their growth, increase their chances of receiving VC funding, and build successful businesses.

Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers.

Braze Product Overview

Qualification Criteria:

  • Companies with underrepresented-founders, including those with Black and women founders in APAC, EMEA, and North America;
  • Bootstrapped business or less than $30M in venture funding;
  • Under 100 employees; and
  • Compatible SDK and appropriate Engineering and Marketing resources

What to Expect from Braze:

  • A free Growth package for 12 months with:
    • Unlimited Push Notifications, Webhooks, and In-App/In-Browser messaging for up to 250,000 Monthly Active Users
    • 10M emails and two IP addresses
    • 1 Currents Connector - Messaging Events integration
    • Access to our SDKs and APIs
  • Onboarding services and over 25 hours of educational content to get you up and running

  • A dedicated Customer Success Manager

  • Free Braze certifications, strategic and technical office hours, webinars, and more

  • Access to virtual founder event programming and digital community spaces to network with fellow founders in the program

  • An opportunity to renew at discounted rates pending business qualifications at time of renewal

Interested?

Through Tech for Black Founders, we have furthered our mission of fostering customer community and connections. Braze has been a great partner, and it has been encouraging to see the company improve this program year-over-year and continue their investment in helping level the playing field for Black founders.

James Chapman

James Chapman

Founder and CEO

More on Tech for an Equitable Future

  • Announcing the 2023 Braze Tech for Black Founders Cohort

    Announcing the 2023 Braze Tech for Black Founders Cohort

  • Esusu Creates A Robust Onboarding Experience That Increases Engagement

    Esusu Creates A Robust Onboarding Experience That Increases Engagement

  • Being Black In Tech: Tech For Black Founders Companies Join Braze at Annual Kickoff

    Being Black In Tech: Tech For Black Founders Companies Join Braze at Annual Kickoff

  • Braze Named Regional Timmy Award Winner For Tech for Black Founders Program

    Braze Named Regional Timmy Award Winner For Tech for Black Founders Program

  • Tech for Black Founders Is Recognized by TrustRadius 2021 Tech Cares Award

    Tech for Black Founders Is Recognized by TrustRadius 2021 Tech Cares Award

Tech for Black Founders was an opportunity for us to service our customers with Braze, the premium product in the market. It’s been amazing.

Read Esusu Case Study

Winston Vakunta

Winston Vakunta

Head of Marketing